Iranian market deserves proper operator services as well as the ability of enhancing the day to day life through telecom. Given the number of youth population in Iran, consumers are adopting smart devices. These devices, wither smartphones or tablets, are the right platform for different usage of mobile telecom. Smart device replacement creates a platform for delivery of Value Added Services (VAS) as well. Pars Iratel is committed to be the pioneer of providing the best telecom services into Iranian market through end-to-end solutions. Hence, our vision urges us to be the number one player in all areas from supplying and applying smart devices in daily life to VAS and mobile applications for a better living, from a general MNO operator business to specific MVNO activity and, from network expansion to content providing. This will cover the consumer market as well as business market.